A repeat customer is your most valuable customer. Every new customer gives you an opportunity to create another repeat customer. Figure out how you can reach your sales potential by offering more to your customers without spending more. Take this quiz to find out if you’re doing all you can to bring in sales or if you are missing the boat.
1. Are you offering something extra with your product or service such as a little extra time, a relevant book or a coupon?
2. Do you create special offers for regular customers?
3. Do you send out news releases to stay visible in your market?
4. Do you remember your customers at holiday time?
5. Do you offer your customers several payment options such as term payments, layaway plans or store credit?
If you answered no to these questions, start swimming, you’re missing the boat. You can improve your sales right now! Do something special for regular customers. Call them “preferred customers” and let them know about upcoming sales first, send them coupons or have special sales just for them. Increase your visibility for free by sending out news releases about anything new and exciting in your business. To see this survey and learn more business tips, visit www.score.org.